Discover how NEA partner Ann Bordetsky is investing in AI-first products and startups that focus on economic empowerment and long-term impact.
Article:
In today’s fast-evolving tech landscape, artificial intelligence is not just a buzzword—it’s a catalyst for transformation. At the forefront of this revolution is Ann Bordetsky, a partner at New Enterprise Associates (NEA), one of the world’s largest and most active venture capital firms. Her mission? To fund AI-first startups that are building products designed for economic empowerment and lasting societal value.
Ann Bordetsky’s Vision for AI-First Startups
Ann Bordetsky brings a unique perspective shaped by her operational background at companies like Uber and Twitter, combined with a deep passion for building systems that empower people. At NEA, she focuses on early-stage investments in artificial intelligence, future of work, and platform technologies. Her investment thesis centers around startups that are “AI-first”—those that embed AI at the core of their product offering, not just as an enhancement.
According to Bordetsky, economic empowerment is a crucial area where AI can create real, measurable impact. From tools that support freelancers and small business owners to platforms that enhance workforce productivity and financial access, she believes AI can unlock massive opportunities for individuals and communities around the globe.
What Makes an AI-First Startup Stand Out?
In Bordetsky’s view, an AI-first startup must go beyond automating tasks—it should reimagine the user experience, leverage proprietary data, and build intelligence into the fabric of the product. Key elements she looks for include:
- Scalable AI models with clear differentiation
- Mission-driven founders with domain expertise
- Business models aligned with long-term user success
- Commitment to responsible AI practices
NEA’s Commitment to the Future of AI
NEA has a history of backing transformative companies, and with Bordetsky’s guidance, it is doubling down on AI innovations that improve economic resilience, job creation, and financial inclusion. Whether it’s an AI tool for SMB operations or a generative AI platform for creators, Bordetsky seeks companies that not only drive profits but also shape a more equitable future.
Final Thoughts
As the world leans into AI, investors like Ann Bordetsky are setting the tone for responsible, forward-thinking innovation. By funding AI-first products aimed at economic empowerment, NEA and Bordetsky are ensuring that the AI revolution is inclusive, impactful, and sustainable.
