Zendaya is turning sportswear into a fashion statement once again, stepping into the spotlight for On’s latest collection a bold collaboration created alongside her longtime stylist and creative partner, Law Roach.
The new collection marks the second co-created chapter between Zendaya and the Swiss performance-wear brand, blending technical sportswear with expressive styling and a distinctly cinematic edge. Rather than presenting the clothes through a conventional fashion campaign, the brand has placed Zendaya inside an action-film-inspired short where movement becomes part of the story.
Directed by the Argentinian filmmaking trio Pantera, the campaign follows Zendaya through choreographed action sequences, including martial-arts-inspired scenes and dramatic escapes. The cinematic approach puts the collection through motion while reinforcing the partnership’s focus on performance, versatility and personal style.
At the heart of the collection is a custom python print, which appears across a fitted bodysuit, long-sleeve top and half-zip anorak. The striking pattern gives technical pieces a fashion-forward identity, while oversized crewnecks and sweatpants introduce a more relaxed silhouette with ruching and adjustable bungee-cord details.
Footwear takes an equally stylish turn with the debut of the Cloudnova Moon Mary Jane. The new design combines the recognizable Mary Jane shape with On’s performance-driven construction, creating a hybrid between a classic fashion silhouette and a modern athletic shoe. It arrives in three colour combinations: Clove/Ivory, Dew/Antler and Black/Ivory.
For Zendaya and Roach, the collection is about pushing the boundaries of what sportswear can look like without losing its functionality. Their approach combines bold prints, technical fabrics and adaptable shapes designed for everyday movement rather than simply traditional workouts.
The collaboration also highlights the creative relationship between Zendaya and Roach, whose partnership has helped shape some of the actress’s most recognisable fashion moments. Their influence is particularly visible here, where performance clothing is treated as part of a wider fashion wardrobe.
The collection became available globally on October 1, with pieces spanning apparel and footwear. With Zendaya leading the campaign and Roach contributing to the creative direction, On’s latest release positions sportswear firmly at the intersection of performance, celebrity style and contemporary fashion.