Meta’s Bold Shift: Political Content to Dominate Instagram and Threads

Meta, the parent company of Instagram and Threads, is set to increase the visibility of political content on both platforms, signaling a major shift towards “free expression.” The move, which coincides with the removal of fact-checkers, will begin in the United States and expand globally in the coming weeks.

This decision marks a sharp departure from previous statements by Adam Mosseri, the head of Instagram and Threads, who had opposed promoting political content. Mosseri explained the change by suggesting users wanted to see more social and political topics. However, critics have questioned this claim, arguing that Instagram and Threads gained popularity as “safe spaces” free from the divisiveness seen on platforms like X (formerly Twitter).

Some observers believe the change reflects the shifting political climate in the United States, with figures like Donald Trump returning to the spotlight. Critics warn that this policy could flood the platforms’ 2 billion users with disinformation, while others predict it might drive users toward alternatives like Bluesky.

The policy has sparked concerns about the potential amplification of misinformation and hate speech, particularly affecting marginalized groups such as women, people of color, and LGBTQ+ communities. Experts worry that the relaxed moderation policies could embolden ideologically extreme influencers while leaving vulnerable groups with fewer protections.

User reactions have been mixed. Some expressed frustration, calling the platforms’ pivot a step backward, while others welcomed the change as a move toward greater freedom of expression. In response, Mosseri emphasized Meta’s founding values of creativity and inclusivity, expressing hope that the focus on free speech would strengthen the platforms’ mission of giving everyone a voice.

Meta’s decision comes amid growing criticism of its broader strategy, with questions about the long-term impact on user experience and trust. As the company leans into its free-expression ethos, the implications for global social media dynamics remain to be seen.

Maria Upek