Netflix is increasing subscription prices in several countries following an explosive end to 2024, adding nearly 19 million new subscribers in just three months. The company’s decision to raise costs comes as it continues to invest heavily in new content and live programming.
In the US, the standard subscription without ads will now cost $17.99 per month, up from $15.49, while the ad-supported tier rises by $1 to $7.99. Similar price hikes are being rolled out in Canada, Argentina, and Portugal. However, when asked about price changes in the UK, Netflix said there was “nothing to share right now.”
The subscription surge was driven by a strong lineup of content, including the second season of the global phenomenon Squid Game, as well as major live sports events such as a boxing match between Jake Paul and Mike Tyson and two NFL games on Christmas Day. These offerings helped Netflix far exceed expectations, finishing 2024 with over 300 million subscribers globally.
The company is also expanding its live content portfolio, having secured the rights to WWE wrestling and the FIFA Women’s World Cup for 2027 and 2031. Netflix says it will continue to report paid memberships only when significant milestones are reached, moving away from quarterly growth announcements.
Financially, Netflix had a record quarter, doubling its net profit to $1.8 billion and growing revenue from $8.8 billion to $10.2 billion. The company defended the price hikes, stating that occasional increases are necessary to fund improvements and maintain its diverse and expansive content library.
With strong subscriber growth, a diversified content strategy, and bold steps into live programming, Netflix is positioning itself for even greater dominance in the streaming industry.
